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Color Forecast Information

Color Forecast autumn.winter 2009.10

Two key trends evolve for the Autumn/Winter season of 2009/10. The nature trend as a continuing source of fascination seen in ARCTIC ATTRACTION and FEELING GREEN as well as a focus on design culture and fashion in HI PROFILE and FANTASY

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Following four main chapters are being foreseen for Autumn/Winter 2009/2010:

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Arctic Attraction

A nature lover, the Arctic Attraction woman has an outgoing and easy character. She’s a dreamer, always ready to try new ideas. She represents a new generation of generous and sensual, ageless women at ease in all situations.

Cosmetics oscillate between extreme cold and warmth. Flush cheeks and cool frosty, silvery or white accents light up a clear transparent complexion. The dominant look is nude and colorless for a “techno natural” feel.

Colors take their cue from Great White northern landscapes. Frosty, mauvish, bluish and greenish off-whites combined with yellow organic skin tones, from tan to bronze.

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Feeling Green

The Feeling Green woman is a genuine environmentalist but she also likes to have fun. In fashion and cosmetics, she seeks the right balance between new and old, natural and synthetic, clever recycling and basic common sense. 

Besides being organic, cosmetics combine make-up and skin care properties. The neutral camouflage half tones create a very refined and soft beauty look. But it is perked up by a techno-magic sprinkling of bright, graphic and pop accents, because ecological doesn’t have to mean boring!

The color palette mimics nature’s riches: earthy browns, indefinite dark algae tones, grassy and leafy greens, stone beiges blended with dashes of fresh and acid bright chemical shades.

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Hi Profile

Sophistication and self-confidence define the Hi Profile woman. She is an aesthete, knows her image is important, and spends time grooming her style and beauty.

For her make-up, she chooses unctuous deep and dark full-bodied shades to create high contrasts and high impact effects. Striking high-precision eyeliner and luscious dark lips accent a perfect porcelain complexion. Light-catching metallic reflections, in warm shades of copper or pink gold, add a precious touch.

The deep and dense range of ink tones evokes luxury: rich burgundy, leather and cigar tones, midnight blues and cocoa browns. It is a dark palette highlighted by pure white to add rhythm or graphic accents.

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Fantasy

Fashion is all about fun. The Fantasy woman likes to play with the codes of classic elegance and glamour, to which she gives a youthful and eccentric twist.

Glamorous beauty codes are playfully exaggerated, with a slightly overdone make-up look. Colors and textures are rich and bold. The eyes and lips are very strong, a touch too loud. Lips come in a rich range of reds, while eyes and nails are decked in fresher tones.


The summery and sunny color palette infuses a new twist to the classic mood. Traditional navy blue, camel beige and bottle green are spruced up with bright middle tones: pinkish red, spring green and chick yellow.

This forecast has been designed for us by the trend agency PECLERS Paris.

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© Merck KGaA, Darmstadt, Germany, 2012

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