Brand & Product Security
Securalic® Color-Shift pigments from Merck for brand and product protection
In the battle against counterfeit products, manufacturers from a wide variety of industries are increasingly on the lookout for effective, visible security features. Whether for cosmetic products, pharmaceuticals or food packaging, to name but a few examples, brand and product protection plays a constantly growing role.
Printing inks with Securalic® Color-Shift from Merck offer various levels of security – from interference effects to complex color travel effects distinguished by a whole range of viewing angle-dependent colors.
Our Securalic® security pigments are extremely difficult to replicate, making them a valuable and effective weapon in the battle against product counterfeiting. The visible optical effect of Securalic® security pigments allows consumers to immediately – and without additional aids – determine the authenticity of a product, that is, to distinguish the real product from the fake.
Because this topic is so highly sensitive, we cannot offer these products to you online.
Please do not hesitate to contact us to arrange for a personal consultation, via e-mail at security-industries@merck.de.
We look forward to hearing from you!
