Candurin®: Magnificient pearl effects
Find out how this innovative color range can make your products stand out from the competition
In today’s crowded retail food marketplace, shoppers gravitate toward products that are magical and novel in appearance. And Merck’s Candurin® pearl effect colors add precisely that chic, eye-catching look that can make the sale. Candurin® can enhance a vast range of products by offering formulators a rainbow of shades and effects, from deep glow to sparkling sheen. Better yet, it’s in line with stringent international food and beverage safety standards. With Candurin®, you can let your imagination run wild – and create truly unique products that shoppers will enjoy.
Mineral & non-artificial
Based on natural silicate combined with titanium dioxide and/or iron oxide, Candurin® pearl effect colors are produced according to Good Manufacturing Practice (GMP) as well as Merck’s own uncompromising quality controls. It’s easy to add to most formulations, even those containing other colors. And the excellent stability helps you deliver products that are not only dazzling, but reliable and long lasting to boot.
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| In chewing gum, the Candurin® silver grades underline the fresh taste | With Candurin® you make your product surprising and distinctive | Candurin® enhances the luxurious appearance of chocolates and cakes |
What kind of products do you create?
Check out the list below and see how Candurin® can boost your products’ beauty and selling power.
- Transparent products (soft drinks, gummi bears, hard candies, cake frostings, desserts, gelatine capsules): Add Candurin® directly to the product mass.
- Non-transparent products (chewing gum, various chocolates, jelly beans, marzipan, licorice, cereals, baking products, tablets): Use Candurin® to create a thin, transparent film on the product’s surface.
- Semi-transparent products (icings, icing sugar, fat coatings and fillings): With a slightly higher concentration of Candurin®, even reduced-transparency products can glisten.
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| Candurin® gives candy a uniquely irresistible look |
The swirling color platelets boost the appeal of this beverage | Colors ranging from gold and bronze up to red offer sophisticated possibilities |
…and that’s just the beginning. Innovative new uses for Candurin® keep coming, thanks to the experts in the Candurin® application laboratory and loyal clients like you. And with a outstanding safety profile and full GMP compliance, Candurin® is an excipient that you can use with confidence. Safety and Service are Merck’s top priorities for you.
So how can Candurin® enhance your products? Get in touch and find out! For more information, including specific application guidelines, please contact us. We look forward to hearing from you.
